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Recent Projects 

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Projects

  • Helping an international skincare brand to develop their business in Germany: marketing and sales channel strategy, 5 year strategic roadmap, business plan.

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  • Industry advisor for a private equity firm to develop a growth strategy for a global retail brand: Brand positioning, category management and innovation pipeline, marketing strategy as well as the organizational set-up globally and locally.

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  • Helping well-known consumer healthcare brands to become more consumer centric, purpose driven and win the hearts and minds of the healthcare professionals and advising on the launch strategy for a new brand. (Interim management role)

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  • Keynotes on pharmacy excellence and how to create love brands.

Beauty Insights and network

Leveraging my extensive and international network in the beauty industry gives you access to valuable insights and business metrics and I can also connect you to potential partners, clients and prescibers, especially in the pharmacy chanel.

How I work

Depending on your needs, I help you define and align your business and your people on:

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  • “Where to play” and “how to win”

  • Your brand's purpose

  • Product, services and innovation strategy: Building strong pillars and hero products

  • Your main business drivers for more focus, impact in your investment strategy to achieve profitable growth.

  • Mastering the consumer journey: Knowing which are your most relevant touchpoints, how to activate them in a unique and differentiating way, orchestrating your messages along the journey, omnichannel consistency to create a unique and attractive customer experience.

  • Using influence and endorsement: Engaging experts and influencers.

  • International expansion

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